The Value of Email Marketing

Social media is the buzz of marketing efforts these days. Facebook and Twitter are not only effective channels of engagement, but they’re largely unexplored potential fills hopeful marketing hearts with dreams of viral success. What these starry-eyed professionals overlook, however, is that one of the most effective mediums in online marketing has been at their […]

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New Bluehost Domain Registration Interface

Like we’ve mentioned before, our Bluehost control panel is never stagnant. We’re always working to improve every aspect of it and make it better and easier to use for our customers. Our latest effort is the new domain registration interface. The new interface makes it easy to search for and register new domains, register domains […]

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Small Business E-Commerce Evolution (Infographic)

To run a successful business in today’s market, there’s no question you need a website that allows your customers to buy your products and services online. There are several options for setting up an e-commerce store via your website. This infographic explains the evolution of e-commerce for small businesses and outlines important points for business […]

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Local SEO 101: The Basics You Need To Know

Competition for top spots on Google’s search results is a heavyweight fight, motivating the research and resources of businesses around the world. For smaller shops, this reality can be overwhelming, since few Main Street mainstays have the resources of multi-national corporations. Fortunately, Google recognizes this disparity in search contexts and the search giant has provided […]

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How To Write a Winning Blog Post in 20 Minutes or Less

The Internet is getting full. That’s not to say that data centers are filling up or available URLs are running out, only that the available attention that can be given to content on the Internet is wearing thin. Yet the arms race continues, translating into busier writing schedules and heavier competition for attention. Fortunately, there’s […]

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The Ultimate Guide To Effective Website Planning

Websites are complex, dynamic, living creations. Every change, every addition of content or inclusion of functionality requires a solid base from which to work. The result of failing to recognize this need can be lost hours, frustrated customers, and pounding headaches. Organizing your efforts and planning your work ahead of time will not only benefit […]

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Responsive Web Design (Infographic)

It’s no surprise that every small business must now have a web presence. But, as with everything, the Internet and mobile devices are changing rapidly. For a small business to thrive on the web, it has to stay current on Internet trends and how people access the web. Enter responsive web design. This infographic outlines […]

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Five Metrics to Consider When Measuring Your Content Marketing Success

Content marketing’s rise to prominence is not without reason. The new method of engaging customers is a valuable way to improve brand perception, put a face on your organization, and improve revenue. But determining the effectiveness of your efforts can be tricky, and considering your investment in new materials, this can lead to consternation. Fortunately, […]

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How to Write Winning Email Copy

Email marketing is one of the most effective things you can do to reach customers. Once you have built a solid email list, you are well on your way, but before you press “send” on your first email blast, you may want to reconsider. Email marketing is effective, but there is technique involved when it […]

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The Art of Creating a Lasting Impression Online

Standing out on the Internet is much like auditioning for a part in a play. Others may read the same lines or desire the same part, but your presentation, energy, and humanity are what make a difference. Internet readers are pelted daily with rehashed content striving for page views simply based on relevance or controversial […]

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