Split Testing 101: How to Get Started

When trying to determine which elements of a web page will get you the best results, split testing is the way to go. Also known as A/B testing, split testing occurs when you test two versions of a web page simultaneously (say, they each have a different color scheme or headline) in order to see […]

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Website Security: Tips to Keep Your Site Safe from Digital Threats

How would you rate your website security? Chances are it could be better. A report published by firm Whitehat Security revealed that 86% of all websites had at least one serious vulnerability. Lack of website security is a serious concern, and not even larger organizations are immune. On Guy Fawkes Day of 2011, a holiday […]

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Responsive Website Design: Is it Worth It?

If you wake up in the morning and check a favorite website on your laptop, then check it again on your tablet, and again later in the day on your smartphone while waiting in line, then you’re like many people who access the internet from different web-enabled devices. Most people who own multiple devices eventually […]

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What is Google Authorship and Why Should You Care?

Let’s face it: Even if you create amazing content, there is still no guarantee that it will get you the audience you’re looking for. After all, you can choose just about any subject and find a mountain of pertinent information about it online. If you write a blog post on a popular topic, it’s likely […]

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How to Add an Email Opt-In Form to Your Website

If you have valuable information to share with your customers on a regular basis, then it might be time to start an email list. Start by putting an opt-in form on your website – you know, those “Sign up for our newsletter,” boxes you see on other websites.  Doing so will allow you to expand […]

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17 Web Design Resources You Need to Know

The Internet and social media have proven that humans are very visual creatures. How a website looks can be just as important as the content it holds. If a website looks slapped together, it makes your business look rushed, unreliable and untrustworthy. And since humans are so visual, it’s possible that your design will turn […]

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3 Google Analytics Hacks You Need to Know

More than 10 million businesses and websites currently have Google Analytics installed, but a significant percentage of webmasters never use the program. Others don’t take the time to dive below the surface of the program’s basic dashboard reports. Not taking the time to learn Analytics is a huge mistake, as the data found inside will […]

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