Infographic: The Ultimate Guide To CMS

The new web is all about content. That’s what your customers are looking for and it’s what the search engines are looking for too. Every business has the opportunity and responsibility to publish web content that entices their viewers to move beyond digital window shopping. Every business is different which means that every content strategy […]

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Four Big Web Trends Coming in 2014

Those who live in the past may be doomed to repeat it, but those living in the present are likely bound to the same fate in the fast-paced tech sector. Anticipating and preparing for changing technology trends is not only smart, it’s necessary. And while 2013 was a mixed bag of mobile advancement and privacy […]

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Everything You Need To Know About Using Google Apps For Business

The cloud has been a boon to business, as it allows employees and team members to access data and resources from virtually any device with an internet connection. Before cloud computing, sharing and collaborating on documents was relegated to email and even snail mail, and could easily turn into a miscommunications nightmare. Today, Google offers […]

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How Giving Your Website A Holiday Makeover Can Increase Sales

For retailers, both online and off, the holiday season truly is the most wonderful time of the year. Gift purchases, eager buyers, and the promise of deals offer a commercial cocktail no one should sneeze at. But while dressing the window display for your holiday of choice can help curry the favor of pedestrians, few […]

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How to Prevent Cybercriminals from Attacking

According to a 2013 Small Business Technology Survey that polled 845 small business owners across industries in the U.S., small businesses lost an estimated $8,700 as a result of a cyber attack. In addition, nearly half of all small business owners surveyed claimed to have at one time been the victim of a cyber attack. […]

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How Facebook Changed the Advertising World (Infographic)

Thanks to social media sites like Facebook, the world of advertising has evolved greatly over the past decade. With a reported 1.15 billion users logging into Facebook each month, it’s no surprise that more and more companies have continued to dedicate large percentages of their overall marketing and advertising budgets in hopes of connecting with […]

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4 Inexpensive Market Research Tools You Should Be Using

When it comes to business, you always want to save as much money as you can without sacrificing quality. Luckily, good quality doesn’t always mean expensive. Market research is one of the most important aspects of running a business, so it’s not an area you should be skimping on when it comes to effectiveness. Fortunately, […]

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Seven Powerful Call to Action Statements to Use on Your Website

What is a call to action?  According to Hubspot, “a call to action (usually abbreviated as CTA) is an image or line of text that prompts your visitors, leads, and customers to take action. It is, quite literally, a “call” to take an “action.” Calls to action should be an essential part of your online […]

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Six Little-Known Tips for Increasing Traffic to Your Website

Are you disappointed by the lack of traffic you’ve been getting to your website? If so, it might be time to think about implementing a few new strategies. When it comes to website management, there’s no worse feeling than when you know that what you’re doing isn’t working, but you have no idea what needs […]

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