How to Prevent Cybercriminals from Attacking

According to a 2013 Small Business Technology Survey that polled 845 small business owners across industries in the U.S., small businesses lost an estimated $8,700 as a result of a cyber attack. In addition, nearly half of all small business owners surveyed claimed to have at one time been the victim of a cyber attack. […]

Read More

How Facebook Changed the Advertising World (Infographic)

Thanks to social media sites like Facebook, the world of advertising has evolved greatly over the past decade. With a reported 1.15 billion users logging into Facebook each month, it’s no surprise that more and more companies have continued to dedicate large percentages of their overall marketing and advertising budgets in hopes of connecting with […]

Read More

4 Inexpensive Market Research Tools You Should Be Using

When it comes to business, you always want to save as much money as you can without sacrificing quality. Luckily, good quality doesn’t always mean expensive. Market research is one of the most important aspects of running a business, so it’s not an area you should be skimping on when it comes to effectiveness. Fortunately, […]

Read More

How To Create Great Videos For Your Website

With the advent of faster bandwidth speeds, video has become a huge part of the modern internet. Consider that viewers watch over 6 billion hours of video on YouTube every month, and 100 of hours of video are uploaded to the site every minute. As Entrepreneur Magazine put it, video is one of the fastest […]

Read More

What You Need to Know Before Uploading Private Information to Google Drive

Google Drive is a convenient way to access your documents from the cloud. Google apps gives businesses and organizations a customizable way to manage several Google products, including Google Drive. Because of its affordability and ease of use, companies are increasingly using Google Apps to incorporate sensitive information to their file servers.  Understanding how to […]

Read More

Using Google’s Disavow Links Tool

There are many factors that influence SEO, including keyword density, social signals, and even website speed. Link building is probably the most well-known and discussed factor of them all. By now you realize that link building is a powerful tool in your SEO arsenal, but that tool can be a double-edged sword. Each backlink leading […]

Read More

Split Testing 101: How to Get Started

When trying to determine which elements of a web page will get you the best results, split testing is the way to go. Also known as A/B testing, split testing occurs when you test two versions of a web page simultaneously (say, they each have a different color scheme or headline) in order to see […]

Read More

Web Optimization: Where to Start

Do you see web optimization as something shrouded in mystery? Contrary to popular belief, SEO is not an ancient, unknowable magic that only a select few have understanding of (though there are those who would have you think that). Instead, search engine optimization simply involves taking certain steps to make sure your website is as […]

Read More

What is Google Authorship and Why Should You Care?

Let’s face it: Even if you create amazing content, there is still no guarantee that it will get you the audience you’re looking for. After all, you can choose just about any subject and find a mountain of pertinent information about it online. If you write a blog post on a popular topic, it’s likely […]

Read More

How to Add an Email Opt-In Form to Your Website

If you have valuable information to share with your customers on a regular basis, then it might be time to start an email list. Start by putting an opt-in form on your website – you know, those “Sign up for our newsletter,” boxes you see on other websites.  Doing so will allow you to expand […]

Read More